Ridiculous Rents Closing Many NYC Businesses.

Robert Massimi.

Last night after reviewing “Miss You Like Hell “, I stopped in to see an owner/friend who owns a restaurant in the East Village, a great Italian eatery.  I mentioned my old friend Silvio,  who used to own the famous DA Silvanno. We started talking about the rents in the city, he said that the new owners who took over Da Silvanno’s are paying $45,000.00 a month in rent. He went on to say that a restaurant in the Meat Packing district that just closed was paying $100,000.00 a month! Incredible! As a New Yorker, I was always amazed at the continued stupidity of landlords. Take the West Village in the 80’s, 90’s to now. Whenever real estate took off, the landlords would raise rents with reckless abandon, many of the Italian bakeries, pastie shops, theaters and old fashioned staple Italian restaurants went out of business.  Right after the boom came? You got it, the bust, like clock work, it came. Many of these shops sat vacant for years, only punishing the former owners and the patrons that loved what were fixtures in the neighborhoods. The old night clubs, gone, replaced by CVS and Walgreen’s.

If rents are not brought in, family neighborhoods, like the West Village will all be bought up by NYU and behemoth corporations and the Village will lose it’s old world charm, as has a lot of the City already. To close quaint shops and great eateries is ludicrous, to have empty stores does no one any good. If you want to know why you are getting completely ripped off for the price of a drink, it is because of the owners need to make a lot of money just to pay there rent. Apartment prices are beyond ridiculous, most of the reason for the high rents is that Chinese are buying up apartments and not even using them. This happened in the 90’s when the Russians did the same thing as did the Arabs in the 70’s. It is estimated that 50% of the apartments in Manhattan are not even occupied. This is a receipt for absorbent rents that people who work here daily cannot even entertain living in Manhattan.

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Steve Cuozzo

Steve Cuozzo

The world’s hottest shopping city is becoming a ghost town

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If you want to see the future of storefront retailing, walk nine blocks along Broadway from 57th to 48th Street and count the stores.

The total number comes to precisely one — a tiny shop to buy drones.

That’s right: On a nine-block stretch of what’s arguably the world’s most famous avenue, steps south of the bustling Time Warner Center and the planned new Nordstrom department store, lies a shopping wasteland.

Yes, there are bank branches, restaurants, fast-food outlets, theaters, Duane Reades, a vitamin shop and a few tourist-targeted “discount” stores. But mainly there are oodles of empty spaces covered with signs touting SUPERB CORNER RETAIL OPPORTUNITY.

The same crisis blights the rest of Manhattan. The people invested in storefront retailing — real-estate developers, landlords and retail companies themselves — tell us not to worry. It’s a “transitional” situation that will right itself over time. Authoritative-sounding surveys by real-estate and retail companies claim that Manhattan’s overall vacancy is only just 10 percent.

But they are all wrong. Bricks-and-mortar retail is shrinking so swiftly and on such a wide scale, it’s going to require big changes in how we plan our new buildings and our cities — although nobody wants to admit it.

Even the most profitable, can-do-no-wrong global chains are feeling the heat right now. H&M found itself unexpectedly sitting on $4.3 billion in unsold merchandise, The New York Times reported last month.

Why? Shopping from home or on a smartphone is a lot easier than shopping in a store. The ease of buying sweaters and light bulbs online trumps the thrill of people-watching in stores where slow-moving sales clerks take 15 minutes to ring up a $25 tie on balky computers.

Amazon makes it easier to return goods that don’t live up to expectations than it often is to buy things in stores. Clerks have no idea what’s in stock. Fashion goods displayed on shelves are chosen by too-young buyers with their minds more on the current Instagram trend than on customers’ needs.

I now buy many of my clothes from Charles Tyrwhitt online. Many more products offered there fit me than in their stores, where shirts seem cut for skeletons.

And yet, it’s scary to think that one of the city’s great pleasures, window-shopping — which also ensures vibrant, crime-deterring sidewalk life — will become a thing of the past except at certain locations.

At this rate, we face a future where streets will be mostly dark at sidewalk level for miles on end. Third Avenue in the East 60s, Broadway north of Lincoln Center, many blocks in the supposedly thriving Meatpacking District are halfway there already.

Amazon and other online-buying services now account for 9.1 percent of all national retail sales — soaring from just 5.1 percent at the end of 2011, according to the US Census Bureau. Does anyone doubt that it will rise further? Yet real-estate developers are adding to the surplus by putting millions of square feet of retail space into big new Manhattan mixed-use projects from the far West Side to Delancey Street. Just about every individual new office tower, apartment building and hotel opens with “prime” retail space in search of tenants. Super-luxury condo tower 432 Park Ave. has leased less than one-fifth of its store space after three years of trying.

We can still avoid becoming a retail ghost town like many of the country’s malls

Few retailers can afford to pay more than $250 per square foot annually in rent — yet landlords persist in asking $400 a square foot and up to $2,000 a square foot in prime zones like Fifth Avenue and Times Square.

Mayor de Blasio wants to fine landlords who keep spaces empty until they find tenants who’ll pay astronomical rents. But there’s no fair way to judge who’s actually guilty. Would he punish the owners of the small corner building at 1330 Third Ave. at East 76th Street, who slashed the “ask” from $420,000 a year in 2016 to $360,000 in April 2017 and still can’t find a tenant?

New York’s vacancy crisis is due to the same factors that wiped out malls and chain stores across the United States: the rise of online shopping, private-equity takeovers that saddled retailers with too much debt, and shoppers’ changing tastes.

Only a few grasp the true scope of the problem. Vornado Realty Trust titan Steven Roth said we can only cure the national plague through “the closing and evaporation” of up to 30 percent of the weakest space — which would take five years.

Most others see no evil. So what if JC Penney, Sears, Kmart, Macy’s, Toys ‘R’ Us, The Limited, American Apparel, BCBG, Payless Shoes, J Crew, Banana Republic and Gap have closed (or plan to close soon) thousands of stores across the US, including many in New York City?

We’re told that although sportswear and appliance stores don’t appeal much to millennials, their places are being taken up by fancy coffee places, “fast-casual” eateries serving the same green salads, and gyms and spas. “Experiential” retail — a term that can mean almost anything — will also help plug the gaps.

But munching spots and health clubs can’t come close to filling spaces that sportswear, houseware and bookstores are leaving behind.

We can still avoid becoming a retail ghost town like many of the country’s malls. But to increase demand for our dark storefronts, the city must roll back zoning rules in some neighborhoods that require even more retail in new buildings whether there’s demand for them or not. We should discourage the inclusion of acres of retail in giant new complexes that only add to the glut.

Otherwise, the whole town will look like Broadway in the 50s — a corridor of salad bars and dark windows.

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Author: nobullwithragingrobert

Was a drama critic at Manhattan College. Wrote professionally for Bergen News, Sun Bulletin . Alpha Sigma Lambda, Beta Theta. Has seen over 600 shows worldwide, has published both on Theater and Politics. Avid reader on many subjects and writers. Chief Drama critic for Metropolitan magazine. Writes for Jerrick media, American conservative, The City Journal and Reason magazine. Has produced shows both on and off Broadway.

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